All Speakers Speaker Juan Perteguer Position: Head of Digital, Customer Experience and Marketing Company: Nationale Nederlanden +10 years of experience in digital business. I have developed my professional career combining stages in the corporate sector with the creation of startups, getting a transversal vision of both worlds. I am currently leading the development of Digital Strategy, Customer Experience, Marketing and Communication for the international insurance company Nationale Nederlanden. The sectors in which I have the most expertise: -Insurance -Energy -Auto -Banking -Education I combine my professional career with teaching, a vocation that allows me to be up to date new trends, being a professor at ICEMD, La Cámara de Comercio and a tutor at IE. Sessions Wed 12 Jun 15:30 - 15:50 Digital Marketing Planet Todos los pases Digital Marketing PlanetCMO Summit Journey and synergies between lead acquisition and customer conversion